‘Pashmkaar‘ was born three generations ago in 1955, when late Abdul Karim Dar, an artisan who became an entrepreneur by buying plain Pashmina Shawl and infusing in, his labor and imagination. He accomplished this by doing the most exclusive and exquisite Kashmiri embroidery.
Today, in its third generation, the label is managed by the grandsons, Tariq Ahmed Dar and Imtiyaz Ahmed Dar, and together they have infused their traditional business with a modern sense of style and panache while keeping the heritage and workmanship intact.
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